Feasy Use –
Hakom Technology
Crafting characters & identity for technology convention presence
Project Summary
Hakom Technology wanted to have an ant character for a video series, which explains and promotes the Time Series Technologies. For that, I have created the character “Feasy”. To my content, the clients were so pleased that Feasy became their new mascot, as well as the base of their logo that I designed as well.
Client
Feasy Use, part of Hakom Technology, which I researched as a client interested in tech/innovation and convention presence (though full public info was limited).
Feasy Character Design
The goal was to create a character that would explain the time series technology within a series of three explanatory videos. The main wish was the character to be an ant named Feasy. The videos were created in cooperation with Vjsual.
Logo Design
In order to achieve that, I have designed a logo that included the character’s features, with a decent hint towards its tech relation, as well as fulfilling their wish to include the company’s name and corporate colors. During the process, I have successfully convinced my client to lean towards a more abstract silhouette style, allowing the logo to carry a more professional look at all times.
Explanatory videos
Here you can click on two of the four Videos that were created with my character in collaboration with vjsual, explaining the Hakom Time Series Technology. For more, you can click below to visit the Hakom Time Series YouTube channel.
My Role & Contribution
Created original character design used across video and physical brand manifestations (life-size figures)
Designed the logo in line with the character style
Developed the storyboards for the videos
Prepared all illustrations for the motion design team
What I Learned
I gained strong practice in character design for brand identity, learned how to extend character work to broader brand assets (logo), and saw how design direction can persuade clients to expand scope when they are excited by the initial work. I also developed a complex storyboard for the explanatory video of their product and prepared the assets for the motions design team ready to be animated.