Paritätischer Verband
– “Gemeini & Nützi” Contest
Winning concept development through poetic storytelling and illustration
Project Summary
In a creative competition held by the Paritätischer Wohlfahrtsverband, our agency was asked to produce a short film based on two predefined characters, Gemeini and Nützi. I conceived and wrote the script as a narrative poem integrating both figures, a concept that ultimately secured our agency’s selection by the client. I later adapted the script for production, created the full storyboard, and illustrated the backgrounds for the final film.
Client
The Paritätischer Wohlfahrtsverband is one of Germany’s major welfare associations, promoting social justice and supporting organizations that provide community and healthcare services.
My Role & Contribution
• Wrote the original poetic script used to win the pitch
• Translated the concept into a complete storyboard
• Illustrated all environmental and background visuals
What I Learned
I discovered how to leverage unconventional storytelling — such as poetry — to communicate emotional and conceptual depth. This project also refined my skills in combining creative writing, storyboarding, and illustration into a cohesive and persuasive visual narrative.