Boettger Zucker logo, corporate, campaign and package design
I created a variety of packages, holding the standard, candis/crystal and liquid sugar. The small triangular package are created as give-aways and the mid sized as special to look at and great to hold and dose. They can be arranged as stars on tables in flagship stores and grab the eyes of the art-interested, wich is the customer we are looking for. But not only packages should push the perception of sugar into design and art culture.
Boettger sugar is a well known company, looking for a new way to represent themselves, within the negative perception of sugar. The goal was to create a design, look and campaign that would shift the general thoughts of sugar into a more elegant and luxurious element. My Idea was to portray Boettger Zucker as a brand that identifies with design. By that I have designed a minimalistic logo in a simple black and white tonality throughout the elements. Especially within the package design.
The claim "sugar meets design" emphasizes its connection to the art. Next to great package design, posters and an identifiable website, the brand will present itself within museums, architectural events and sponsors design related events, in order to become fully connected as a cultural design based brand.